πŸ’° UK Gambling Commission highlights need to raise standards in Malta - Gaming Intelligence

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The Gambling Commission welcomes the recommendations made by the the industry were formed in January – concentrating on use of VIP incentives, to our rule book to ensure all operators have to meet the new standards. UKGC sets industry tough challenges to accelerate progress to raise.


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Neil McArthur Keynote Speech – ARQ Conference, Malta, 30 October Prior to the legislation, the Gambling Commission only opportunity for you all to commit to raising standards for consumers. 19 June


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Speaking at a conference in Malta this week, UK Gambling Commission chief executive Neil McArthur offered an overview of the commission's.


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The UK Gambling Commission (UKGC) CEO Neil McArthur has praised the '​encouraging increase' of gambling operators which are utilising both algorithms.


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Speaking at a conference in Malta this week, UK Gambling Commission chief executive Neil McArthur offered an overview of the commission's.


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Speaking at a conference in Malta this week, UK Gambling Commission chief executive Neil McArthur offered an overview of the commission's.


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The UK Gambling Commission (UKGC) CEO Neil McArthur has praised the '​encouraging increase' of gambling operators which are utilising both algorithms.


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Speaking at a conference in Malta this week, UK Gambling Commission chief executive Neil McArthur offered an overview of the commission's.


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Neil McArthur, Chief Executive of the UK Gambling Commission UK betting leadership to improve all-round consumer protections in or face to be published no later than this Spring's Raising Standards conference'.


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ICE International Regulators Lunch - Neil McArthur - 4 February Sarah Harrison - February ; Raising standards keynote speech - Sarah Raising standards conference - Accelerating the pace of change - November


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Back then I asked you:. A race to create the best - the fairest, safest - gambling market in the world. I have already mentioned how concerned the Commission is about the prevalence and impact of the various incentives the industry offers to VIP consumers. Progress has been made on: markers of harm customer interaction affordability checks There has been an encouraging increase in the number of operators investing in and developing algorithms and machine learning to identity customers who may be experiencing harm. Topics explored have included customer interaction, including co-creating with consumers data marketing In one workshop, 14 operators trialled an online community approach, sharing individual approaches to evaluation of safer gambling messages. Whilst I am not suggesting that children, young people or vulnerable adults are being actively targeted β€” the research found very little evidence of ad tech being used to proactively target ads away from them either. We need greater coordination. We want these first steps completed ahead of an event we will organise to provide support for participants We will organise this event for February We also know that GDPR compliance and compliance with LCCP will be at the forefront of your minds. We have a part to play, but, most importantly, so do you and all the other partners. My concerns turned out to be well founded, recent independent research indicated that it has no significant effect on gambling behavior by consumers. Progress has been made on:. Another set of statistics, which have been published in recent months, has also got my attention. Opportunity 3: Advertising technology We are still awaiting the final report from the major research report that Gamble Aware commissioned on gambling advertising and its effects on children, young people and vulnerable adults. But we need these initiatives to be properly coordinated and fit under the strategy, otherwise good intentions and significant increases in funding will not deliver the outcome we all want, which is:. In November I called on you to know your customers better and I know you have been working to do that. Thank you.{/INSERTKEYS}{/PARAGRAPH} We remain concerned around the offer of VIP status and associated incentives and bonuses. I also know that people have been looking into for a little while β€” it has been a constant feature of breakout sessions at a number of industry events, without yet becoming a viable tool for safer play. What are you doing about the new risks that a shift in the way people play brings? While we remain of the view that a wide range of measures are necessary to put in place adequate protections, a single view would be an exciting development for all sorts of reasons. Shortly, after our research was published the Office for National Statistics published figures that showed:. Evaluation Evaluation is the key to ensuring that resources are focused on the areas that have the biggest impact on the safety of consumers. In a few minutes I will discuss three specific opportunities to collaborate β€”β€” in the hope that we can see demonstrable progress on them by the time we next meet. And it needs to be reviewed: gambling related harm is a public health issue, not a public relations issue. Thank you for coming along today. Now, I am not a marketing expert, but if you had received that feedback about marketing or advertising related to your own brand I suspect you would be reviewing it. We are clear it will not make the impact it can in reducing Harms without the active involvement of all of you. But there are some questions that you should be asking yourselves:. I want to start by looking back on what has changed since we last came together in November. We do, however, have the interim report. But there are some questions that you should be asking yourselves: how have your own risk assessments changed as a result of that data? Member Portal. We know the technology capability exists to facilitate a single consumer view and making that work would significantly enhance player safety. I raise this because I now want to raise three challenges with you where the Commission want industry to start collaborating to raise standards. What came over less clearly on TV was the fact that progress has been made. {PARAGRAPH}{INSERTKEYS}In his speech extracted below, Neil set out current priorities for the GB regulator and set challenges for operators, calling for them to focus on key areas in order to make faster progress in protecting consumers - these areas are responsible game design, advertising technology and incentivisation of high value customers. For example - recently one of you told me a challenge for you was consumers not understanding why you were asking to see proof of affordability. Even though the groups looked at the issue from very different perspectives, they draw similar conclusions. But I need your help to turn those ideas into tangible actions. We already have LCCP provisions which cover this but the evidence we get from our enforcement work, our compliance work and the feedback we receive from consumers suggest that the current requirements are not effective. There has been an encouraging increase in the number of operators investing in and developing algorithms and machine learning to identity customers who may be experiencing harm. This is encouraging. We all need to do more to address Online Harms. Where we can we will support you in kickstarting this work but where we see a lack of commitment and failure to meet standards, we will continue to be firm. With that in mind, while the tech sprint will be led by the Commission, we will be supported by the ICO in complying with data protection law and pushing ahead with innovative solutions in response to the challenge. We also want to support you to overcome challenges where that will help consumers. The extent of wider public concern about these was highlighted in the recent Panorama programme, but more importantly they have been a constant feature in our enforcement work over recent years. Conclusion As I have discussed today, progress has been made in many areas but there is still much more to do. As I have discussed today, progress has been made in many areas but there is still much more to do. Search form Search. We need your organisations to step forward to provide the right resource from your companies β€” leadership, financial, technical expertise, data, to make this happen. Opportunity 1: Game and Product Design We know that the success of many technology companies, digital content creators and gaming machine games designers depends on their ability to establish and maintain the engagement of their consumers on their web, mobile apps and β€” in premises - gaming machines. Both our Advisory Board for Safer Gambling and our Digital Advisory Panel have been looking at online gambling and the harms it can lead to. Good morning. You and your teams have also been signing up to the collaboration sessions that our Industry Insight team have been running. We know that conversations have already been taking place about the question of the treatment of VIPs and associated inducements to gamble. And on behalf of those consumers, you can expect the Gambling Commission to be more demanding as well. If such a Code is developed to address the risks the Commission will move to bring it into LCCP and Technical Standards to ensure a level playing field for all. We cannot remain in a perpetual state of enforcement investigations into similar failings so, if the industry cannot or will not drive improvements in this area, we will need to explore the use of all our tools to encourage or mandate changes in the interests of consumer protection. At the assurance statement workshops we are seeing more and more of you wanting to share your initiatives as part of the process. Nevertheless, we are looking closely at the case for introducing further protections for consumers online and this includes the evidence for imposing stake limits online as a means of further reducing the risk of harm. A look back at the year I want to start by looking back on what has changed since we last came together in November. Evaluation is the key to ensuring that resources are focused on the areas that have the biggest impact on the safety of consumers. For example, I hear operators telling me of the important research they have commissioned and the internal projects they are working on to improve how they interact with consumers or protect the vulnerable only to hear another operator in the market has commissioned similar research from the same researchers. As I said a minute ago, evaluation is the vehicle for ensuring that resources are focused on the areas that have the biggest impact on the safety of consumers. We want to take up that offer and hope to see firm commitments in this area soon, including a pacey timetable for that work. I think the Commission has shown we can and will do that:. In July we published three reports, based on data from , into the connection between Suicide and Gambling. We know from the feedback we get that senior industry figures want more opportunities to come together to:. Now I want to be very clear that I am not saying that there is a link here. We will be gathering data on online play and what that means for stakes limits. We plan to publish papers from both groups in the coming weeks that will draw a number of conclusions. We know that the success of many technology companies, digital content creators and gaming machine games designers depends on their ability to establish and maintain the engagement of their consumers on their web, mobile apps and β€” in premises - gaming machines. As a result, we recently received an offer from one major operator to lead the development of a code of conduct in this area. Gambling on credit Our Call for Evidence has shown the level of concern and we are now consulting on what action we should take. This next graph shows that online gamblers who use their mobile phones has doubled over the last 4 years. We have also seen increasing numbers of operators evaluating the effectiveness of their identification tools and customer interaction processes. But what does progress look like by April? We are still awaiting the final report from the major research report that Gamble Aware commissioned on gambling advertising and its effects on children, young people and vulnerable adults. I want you to explore how you can make better use of technology to minimise the risk of exposure of gambling advertising content to children, young people and vulnerable adults. I also asked you to trust me and my colleagues to deal firmly but fairly with anyone that tries to compete by bending the rules or being non-compliant. In a spirt of openness and collaboration I want to be clear with you about some of the areas that are concerns for us and our plans for the coming months. We already know that harm can occur for consumers at any stake levels and that effective use of account-based play data can be used to protect players. We have a little more work to do, but I need to make it clear that the question is what action, not whether we should take any action to address our concerns. Neil also announced a Tech Sprint for the industry which would address the creation of a single customer view. So, the challenge is: how can you do better with the information you have? It would be great to be able to see even greater progress by the Spring. This concerns us, it concerns the ABSG and it should concern you. Our teams will be in touch with you after this event to take this forward. I need you to make sure your teams are getting the support and resources they need and by removing any barriers that prevent them making progress. The Interim Report shows that ad spend has surged over recent years and that Children, Young People and vulnerable adults are being exposed to significant levels of gambling ads online - including via social media. In terms of advertising, we welcomed the announcement by Industry Group for Responsible Gambling of the whistle-to-whistle ban, as an important first step. We all know that the constant march of digital technology has changed the gambling market. We are constantly reviewing the impact of changes in consumer behavior and technology on the licensing objectives. Skip to main content. Our Call for Evidence has shown the level of concern and we are now consulting on what action we should take. I am not going to say any more about it, other than to say I think we all need to focus on the outcome we want, which is safer gambling and check our interventions are having a real, positive impact on that outcome. I also meant it when I said that I want your consumers to demand more from you. If we work together I am sure we can make gambling fairer and safer.