🔥 How to Use Google Maps and Access Its Best Features | Digital Trends

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Your Google Maps business listing can help you to stand out online and generate leads —for free! In this post, learn how to set up, optimize.


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Find local businesses, view maps and get driving directions in Google Maps.


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Navigate your world faster and easier with Google Maps. Over countries and territories mapped and hundreds of millions of businesses and places on the.


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Launch Google Maps and initiate an action, like search or directions, using a cross-platform URL scheme. Maps Embed API. Add an interactive map, or Street​.


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Sign Me Up! Here you will see a dashboard with several tabs down the side. This will help you to rank higher in Google Maps, and it will also verify for searchers that your business is located in that area. Learn how you can increase your visibility on Google. Plus, your responses show other prospects how attentive you are to customers and how well you resolve issues. It should also be written in a tone that aligns with your brand , to help establish a better connection. Keeping these hours updated signals to Google that you are active and, therefore, trustworthy, and this will help with your rank. Google will discredit businesses with multiple phone numbers or locations listed for one actual business. Kristen McCormick. Well, when you create a business listing on Google Maps, this automatically opens your business up to reviews. Another reason to rank on Google Maps is that the top three Google Maps listings will also display in regular Google Search results if applicable. This is because when you create your listing, all you are able to provide is the name, category, and location; but when you claim your listing, you can provide many more details about your business, and the more information a business listing contains, the higher it will rank on Google Maps. Use a local telephone number with the area code of your location. Responding to reviews encourages more of them and mitigates the damage of negative reviews. Emphasizing to Google through your website that you are prominent in your local area can help Google to feel more confident in ranking your business listing on Google Maps for that area as well. Here are some tips for optimizing these Google My Business account sections for higher ranking on Google Maps:. This will get most of your calls coming in through the tracked line so you can see the efficacy of your listing; but with the main number still in your listing, Google can then match your number with the one on your website and other listings.

Your Google Maps listing is a crucial marketing tool for your business. In addition, when consumers are on search on google maps, they have high intent, so through Google posts, you can get your offers in front of a on google maps audience.

Include your tracked and main number. Be consistent with name and address. To rank higher in Google Maps, choose primary and on google maps categories through your Google My Business dashboard. In addition to taking action directly on your business listing, there are some optimizations on google maps read more perform on your website to support higher Google Maps ranking.

Plus, as long as you respond properly you can mitigate and even reverse the damage of a negative review. Free Report. As I mentioned earlier, the more information your listing provides, the higher it will rank in results. Reviews can be scary, but unless your service is truly atrocious, bad reviews tend to be few and far between.

First, because it signals that you are an active listing worthy of ranking higher in results. Google Maps business listings without photos are less appealing to consumers and may not rank as high as listings with photos.

Skip to the next learn more here. The second step in getting your business to rank higher on Google Maps is to claim your listing. The second way to use your website to boost your Google Maps ranking is to target it for local search.

So if your listing takes searchers to a website that requires pinching and zooming, has broken links, or is slow to load, your Google Maps ranking will suffer. Last updated: July 2, Local Marketing. In terms of ranking, the category of your business as it on google maps on Google Maps is very important.

Home Blog. For your primary category, choose the one that best represents the core offering of your business. Use the same address that you have on your Google Maps business listing.

So how do you get your business listing to show up higher in Google Maps? Google My Business Grader. It can help you get discovered by new customers, stand out above competitors, and generate more business—all for free.

Alright, so now that you have a Google Maps business listing and a Google My Business account linked to it, you are armed and ready to optimize it for higher ranking in local search results. Regularly posting like this sends signals to Google that you proactively manage your listing, which it considers when ranking.

On google maps Maps business listings tell users if that business is open, closed, or opening or closing soon.

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Business listings on Google Maps are becoming more advanced, allowing consumers to quickly get the information they need and make informed purchasing decisions. If you use call tracking, use a tracked number for your primary business phone number and your main number as your secondary number. Google loves it when you upload photos to your listing. Of course, this will help your website to rank higher in Google Search, but may also influence how high your Google Maps business listing ranks. To embed a Google Map on your website, search for your business name in Google Maps. Embedding a Google map is just another way of telling Google that your business is located where your listing says it is. Weed out duplicate listings and superfluous information to ensure your one true listing will rank. Be sure to include keywords in your description, as this will help your business listing on Google Maps to rank not just for searches that contain your business name, but for searches for products and services as well. The third reason to rank higher on Google Maps is because the things you do to rank higher will improve the quality of your listing and add multiple ways for consumers to engage with your business. If you already have one, skip this section. Like Facebook, you can publish posts that appear right on your Google Maps business listing. Properly categorize your business. So be sure to incorporate location-based keywords to the main pages of your site, such as the homepage, about us page, contact us page, products and services page, and even blog posts—and not just to the title of the pages, but also to the headings, body text, image tags, captions, and URLs. Sign up to get our top tips and tricks weekly! Also, make sure this name is identical across all of your other online properties—your website, Yelp listing , Facebook profile, and more. Something to note here is that anyone in the world can add a business to Google Maps. The description on your Google Maps business listing should provide the big picture of your business to help orient visitors; as well as unique attributes to compel searchers. But these benefits are really only attainable if your listing has strong visibility, and just because your business is listed in an area does not mean Google will automatically rank it for searches in that area. The prerequisite to claiming your business listing on Google Maps is having a free Google My Business account. Create posts in your Google My Business dashboard to appear on your business listing and to tell Google you are active. So how do you get reviews? The first is to make sure your website is responsive, which means that it functions consistently across any device or screen size. Ideally, you should strive to add at least one new photo a day. Ranking higher on Google Maps typically means ranking higher on Google Search as well. Another way to rank higher on Google Maps is to embed a Google map on your website, which most businesses do on the contact us page. Google Maps ranks businesses it can trust, and one measure of your trustworthiness is the consistency of information about your business across the web. To add more information to your listing, log in to your Google My Business account. Just like how there are on-page and off-page optimizations for local website SEO , there are on-listing and off-listing optimizations for business listing SEO. Knowing that Google loves what customers love, it should be no surprise that Google Maps gives ranking favor to business listings with positive reviews. In fact, proximity is only just one of many factors Google Maps takes into account when ranking business listings. If any other categories apply, choose them as secondary categories. If it appears in the drop-down menu with a location next to it, then you have a listing! Related Content. And third, because the SEO rule of thumb is that Google loves what consumers love, and consumers love photos. She specializes in local SEO, copywriting, and conversion optimization, and she finds life to be exponentially more delightful on a bicycle. Go to Google.